SEO Audit
Simply put, SEO improves your website's visibility on search engine results pages (SERPs), attracting organic traffic. Regular SEO audits are crucial as search algorithms evolve continuously. Auditing your site helps enhance its ranking potential, particularly aiming for the top three positions on the first page, where most clicks occur. To stay ahead of competitors, it's essential to conduct SEO audits at least twice a year. Our audits cover three key areas: on-page SEO, off-page SEO, and technical SEO.
On-page SEO
This refers to optimizing individual web pages to rank higher and earn more relevant traffic in search engines.
Key factors include:
Keyword Optimization:
Ensuring that relevant keywords are strategically placed in the content, titles, headings, and meta descriptions.
Content Quality:
Creating high-quality, valuable content that satisfies user intent and provides answers to their queries.
Page Speed:
Ensuring that pages load quickly to provide a better user experience, which can positively impact rankings.
Mobile Friendliness:
Ensuring that the website is responsive and functions well on mobile devices, as mobile-friendliness is a significant ranking factor.
Off-page SEO
This involves optimizing factors that are not directly on your website but still impact its search engine rankings.
Key factors include:
Backlinks:
Earning high-quality backlinks from reputable and relevant websites to increase authority and credibility.
Social Signals:
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Engaging with your audience on social media platforms to increase brand visibility and potentially earn social shares and mentions.
Brand Mentions:
Monitoring and managing online mentions of your brand to build authority and credibility.
Technical SEO
This focuses on optimizing the technical aspects of your website to improve its search engine visibility.
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Key factors include:
Crawlability:
Ensuring search engine bots can crawl and index your website effectively.
Site Structure:
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Organizing website content and URLs in a logical and hierarchical manner for better navigation and indexation.
Canonicalization:
Resolving issues with duplicate content by specifying the preferred version of a page.
Schema Markup:
Implementing structured data markup to provide search engines with more information about your content and enhance its visibility in search results.